Helvetica

I thought the movie on Helvetica was really interesting. I learned a lot about how typography is made, and all the steps it has to go through. I never really thought about such a simple font having so much history. As the video said, Helvetica is one of those fonts that has just become sort of a standard. People would never say something like, "look that helvetica!" At least not any more. I understand why the font was such a huge hit. It really does have a sort of command feeling, but also a feeling of warmth. It isn't too harsh, and it isn't too soft. I also think that now, font has more expectations and needs to evolve to "the fifth square" in a lot of instances.